Smart data.Smart answers.
Up-to-date and relevant business decisions are key to successful brand building in the age of fast-changing consumer habits and innovations. In this environment, one can gain competitive advantage by using data based intelligences. Our core competency is to provide this for our customers.
Every day billions of consumer publications are generated on the web and in social media, our team uses these footprints to provide such analytical and advisory services that helps to develop conscious, data-based business and communication strategy with insights that can be put into practice.
Datalyze collects data from social media and has over 6 billion data points on the roughly 5 million Facebook users in Hungary and other online platforms. It sorts them into a database in a way that allows us to offer our clients types of insights that they cannot hope to attain elsewhere.
UNIQUE INSIGHTS WITH THE COMBINATION OF AI AND HUMAN UNDERSTANDING
At Datalyze, which is the official spinoff of ELTE, interdisciplinarity becomes a creative reality. In our team, mathematicians, data scientists and self-developed algorithms work together with sociologists, social psychologists and marketing experts.
FINE-TUNE BIG DATA TO INDIVIDUAL NEEDS
Data collected with self-developed tools are organized into unique interpretative categories and are refined with further methods and models to become more valuable business inputs.
SPECIAL DATABASE AND UNIQUE DATA ACQUISITION POSSIBILITIES
Beside the analyses based on web and social media activity that are organized into a unique database, additional methods based on surveys and social listening can be applied to enrich insights.
DATA-BASED PERSONA ANALYSES
LEARN YOUR TARGET GROUP’S HABITS, INTEREST BASED ON THEIR DIGITAL FOOTPRINT AS QUICKLY AS POSSIBLE. UNDERSTAND WHAT MOTIVATES THEM, WHAT KIND OF CONTENTS AROUSE THEIR INTEREST; HOW THE TARGET GROUP RELATES TO THE BRAND OR TO THE COMPETITORS, AND WHAT KIND OF MARKETING STRATEGY CAN WIN THEM.
FOCUSED IN-DEPTH ANALYSES
GET COMPREHENSIVE, DETAILED PICTURE OF A BRAND, CATEGORY, TOPIC OR LEARN ABOUT A NARROW SUBJECT IN CASE OF A GIVEN NICHE WITH THE HELP OF NANO-TARGETED IN-DEPTH ANALYSES AND BY LEARNING ABOUT NARRATIVES GENERATED IN ONLINE REVIEWS FLOW.
UNIQUE ONLINE QUERIES
REACH UNIQUE TARGET GROUPS, REPRESENTATIVE SAMPLES FASTER AND MORE EFFICIENTLY WITH THE HELP OF ONLINE, DATA-BASED TARGETED QUERIES